In the days when I was able to stroll across the Sultan Qaboos highway carrying a mini fort; Lego kindly made a Lego-brick version of the first feature that a visitor arriving in Muscat in the mid 1980’s saw, for our Lego in Oman show.
The company I had arrived in Oman to manage needed to differentiate itself from other toy retailers (and importers and wholesalers), and, for me, Lego would support that differentiation – and we, in turn, would enable Lego to have greater market penetration in Oman, and hopefully more sales as a result.
That first feature was the fort-like clock-tower on the roundabout at Seeb International Airport. Continue reading “LEGO IN OMAN Lego made us a great scale model of the Clock Tower on the Airport Roundabout in Muscat“
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