OMRAN, the Oman Ministry of Tourism’s subsidiary, is charged with developing the commercial tourism/leisure & similar operations in which the government has a stake. Since 2007 the operation has overseen the expansion of its assets from relatively small properties, such as Ras Al Jinz with 14 bedrooms, to today’s substantial portfolio.
Oman’s Ministry of Tourism invited Tour operators in Oman for an overview of the promotions that Oman’s Tourism Representative Offices have been doing over the past 12 months in countries from Australia to Britain .
There was considerable variation in their marketing approach – from extensive use of printed media – through to social functions. This variation continued in their style of presentation – with some emphasizing facts – others attitudes.
Loaloat Al Behar at berth in Mina Sultan Qaboos Oman
With the arrival of the Loaloat Al Behar in Mina Sultan Qaboos, Oman’s Ministry of Tourism enters the Cruise business. This was the last yacht of H.M. Sultan Qaboos and was given to Oman’s Ministry of Tourism on arrival of the new very splendid Al Said – its replacement.
Loaloat Al Behar has been refitted in Dubai as a mini (if that’s the right word for 100meters) cruise ship or maxi yacht. Though the deck does not have a pool it does have a mini Jacuzzi is available to cool off in. It will probably appeal to large families or a holiday with friends .