Travco, the Egyptian conglomerate which seems to operate under an integrated system looks as if it is focusing on Oman. The company has operated as a low profile tour operated company in Oman for a number of years with much of its business fed in from Dubai.
As an integrated operator it probably will try to operate in the entire field a client requires and certainly in Egypt as 50% partner in Air Arabia Egypt, various hotel brands Sol Y Mar, Jaz, Nile Cruise ships & ground operator the model worked well, until the down turn in tourism.
The focus in Oman should be a surefooted one, having operated as a tour company in the country since 2006. They intend to open a new ‘InterCity’ Hotel in Salalah. The hotel will be a town based hotel in the main commercial office area which will give it good access to much of the town and region. This will be the first intercity hotel outside Europe, where Travco also own a number of other chains, and suggests that they feel Oman will offer a good alternative to Egypt, as do Orascom who set up Muriya in Oman a few years ago.